social amplification
in a budget-constrained environment, the best thing an advertiser can do is shift more attention (notice, I didn’t say money) to social marketing and stimulate social actions among target users and...
View ArticleFacebook CRM
many clients ask what is the value of a Facebook fanpage. The answer can go one of 2 ways — 1) a lot, or 2) absolutely nothing. It’s all in the execution. Most brands have a Facebook fan page which...
View Articletrends in 2009 – open agency model, year of search and social
2009 is the year of the “open agency model.” Many of the largest brands have declared that they are going “open agency mode” in search of lower cost, greater efficiency, and possibly better work. But...
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paid advertising social marketing ?
if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why? Paid advertising – it’s over once it’s aired Social Marketing 1. peers telling peers – a...
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The ROI of Social Media is ZERO
What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.” People’s conversations are not media; they can’t be purchased as such by advertisers. In...
View ArticleDigital marketing and integrated marketing posts
Branding is still a useful activity? Reach and frequency is still … 5 hours ago by admin Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics. posted Mon, Jul 06 2009. by Young...
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